Zreading.cn has a three-month global Alexa traffic rank of 58,368, and almost all visitors to the site come from China, where it has attained a traffic rank of 5,362. Visitors to it spend about three minutes per visit to the site and 74 seconds per pageview. 左岸读书 belongs to the “博客” category of websites. Compared with the overall internet population, the site's users tend to browse from school and work, and they are disproportionately childless college graduates and men under the age of 35 who have incomes between $30,000 and $100,000.