Yorokobu has a three-month global Alexa traffic rank of 85,366, and the site is based in Spain. The time spent in a typical visit to the site is roughly three minutes, with two minutes spent on each pageview. We estimate that 80% of visitors to Yorokobu come from Spain, where it has attained a traffic rank of 1,936. Compared with the overall internet population, the site's audience tends to be users who have postgraduate educations; they are also disproportionately childless women browsing from work who have incomes under $100,000.