There are 360,054 sites with a better three-month global Alexa traffic rank than Whatahotel.com. It has been online for more than six years, and approximately 70% of visits to the site are bounces (one pageview only). Relative to the overall population of internet users, Whatahotel.com appeals more to users who browse from work; its audience also tends to consist of childless men earning over $100,000 who have postgraduate educations. This site's visitors view an average of 1.9 unique pages per day.