There are 385 sites with a better three-month global Alexa traffic rank than Ustream.tv. While we estimate that 31% of visitors to the site come from the US, where it is ranked #288, it is also popular in Japan, where it is ranked #98. About 57% of visits to the site are bounces (one pageview only). Compared with internet averages, its audience tends to be Hispanic; they are also disproportionately childless men browsing from home who have no postgraduate education. Roughly 10% of visits to Ustream.tv are referred by search engines.