Tools.com has a three-month global Alexa traffic rank of 358,919, and this site has been online for at least eighteen years. Visitors to the site view an average of 1.9 unique pages per day. Compared with internet averages, Tools.com's audience tends to be aged under 25 and 55–65; they are also disproportionately both high- and low-income people browsing from home. Roughly 58% of visitors to this site come from the US, where it has attained a traffic rank of 158,158.