There are 5,580 sites with a better three-month global Alexa traffic rank than Sverch.ru. Search engines refer approximately 7% of visits to the site. While we estimate that 61% of the site's visitors are in Russia, where it is ranked #304, it is also popular in Uzbekistan, where it is ranked #178. Compared with internet averages, Sverch.ru's audience tends to be male; it also appeals more to users earning less than $30,000 who have postgraduate educations and browse from home and school. The site has been online for at least four years.