There are 343,643 sites with a better three-month global Alexa traffic rank than Start.biz. Relative to the overall population of internet users, the site's audience tends to be low-income; it also appeals more to both uneducated and highly educated women aged 25–35 and 45–65. The site has been online for more than six years, and approximately 23% of visits to Start.biz are bounces (one pageview only). The site's visitors view an average of 5.5 unique pages per day.