Sonymusic.co.jp is ranked #8,287 in the world according to the three-month Alexa traffic rankings. The site's visitors view 3.1 unique pages each day on average. The site is particularly popular among users in the city of Sendai (where it is ranked #110). Compared with all internet users, the site's audience tends to be users who have no postgraduate education; they are also disproportionately childless women aged under 25 and 35–55 who have incomes between $30,000 and $100,000 and browse from work. Sonymusic.co.jp belongs to the “レーベル” category of internet sites.