There are 357,461 sites with a better three-month global Alexa traffic rank than Sharepointjoel.com. About 28% of visits to it are referred by search engines, and it has a relatively good traffic rank in the city of Warsaw (#38,323). It has attained a traffic rank of 302,238 among users in the US, where we estimate that 25% of its audience is located. Compared with internet averages, Sharepointjoel.com's audience tends to be users who browse from work; it also appeals more to high-income, highly educated men aged under 25 and 35–45 who have more children.