Сегодня's three-month global Alexa traffic rank is 8,862. The site has a bounce rate of approximately 59% (i.e., 59% of visits consist of only one pageview). Visitors to it spend approximately four minutes per visit to the site and 67 seconds per pageview. Compared with internet averages, Сегодня's users are disproportionately low-income, and they tend to be Middle Easterners and men under the age of 35 who have postgraduate educations and browse from home. The site's content places it in the “Газеты” category of sites.