Rac.com.au is ranked #308,208 in the world according to the three-month Alexa traffic rankings. The site has attained a traffic rank of 5,655 among users in Australia, where we estimate that 66% of its audience is located. About 46% of visits to the site consist of only one pageview (i.e., are bounces). Search engines refer approximately 32% of visits to the site. Relative to the overall population of internet users, Rac.com.au's users are disproportionately both uneducated and highly educated, and they tend to be childless women earning over $100,000.