There are 120,588 sites with a better three-month global Alexa traffic rank than Printercomparison.com. Relative to the overall population of internet users, the site's audience tends to be aged 35–45 and over 55; they are also disproportionately moderately educated men browsing from work and school who have more children and have incomes under $100,000. Roughly 62% of visits to the site consist of only one pageview (i.e., are bounces). It is relatively popular among users in the cities of Belgrade (where it is ranked #12,317), Athens (#30,366), and Bangkok (#53,361). Visitors to Printercomparison.com spend about 51 seconds on each pageview and a total of two minutes on the site during each visit.