There are 5,940 sites with a better three-month global Alexa traffic rank than Pr.gov.br. This site has been online since 1996. Roughly 25% of visits to this site are bounces (one pageview only), and the fraction of visits to it referred by search engines is approximately 25%. Compared with the overall internet population, Pr.gov.br appeals more to users who have postgraduate educations; its audience also tends to consist of higher-income men browsing from work who have more children.