Phimvu.com has a three-month global Alexa traffic rank of 63,101, and about 61% of visitors to the site come from Vietnam, where it has attained a traffic rank of 711. Approximately 15% of visits to the site are bounces (one pageview only). The fraction of visits to Phimvu.com referred by search engines is about 3%. Relative to the overall population of internet users, the site appeals more to men; its visitors also tend to consist of both high- and low-income, childless people under the age of 35 who browse from school and home.