Niagarafalls.on.ca's three-month global Alexa traffic rank is 405,014. The fraction of visits to the site referred by search engines is about 43%. Compared with the overall internet population, the site appeals more to users who are higher-income; its audience also tends to consist of women between the ages of 45 and 65 who have more children. The site has a relatively good traffic rank in the cities of Niagara Falls (#203) and Saint Catharines (#828). Approximately 54% of visits to Niagarafalls.on.ca are bounces (one pageview only).