Ng.mil has a three-month global Alexa traffic rank of 237,893. The site is relatively popular among users in the cities of Missoula (where it is ranked #1,138), Dallas-Fort Worth (#25,356), and Los Angeles (#36,821). The site has attained a traffic rank of 58,080 among users in the US, where roughly 81% of its audience is located. Relative to the overall population of internet users, Ng.mil appeals more to users who browse from school; its visitors also tend to consist of higher-income women between the ages of 35 and 55 who have no postgraduate education and have more children. About 49% of visits to the site are referred by search engines.