Naijapals.com has a three-month global Alexa traffic rank of 13,472. Compared with the overall internet population, the site's audience tends to be users who have postgraduate educations; it also appeals more to low-income, childless men between the ages of 25 and 45 who browse from home. Visitors to the site spend approximately 48 seconds on each pageview and a total of thirteen minutes on the site during each visit. This site has a relatively good traffic rank in the city of Broxbourne (#8). Naijapals.com can be found in the “Social Networking” category.