Nafwa.org has a three-month global Alexa traffic rank of 331,229. Compared with internet averages, the site's audience tends to be users who have incomes between $30,000 and $60,000; it also appeals more to women aged 25–35 and 55–65 who have more children and have postgraduate educations. Visitors to it view 1.8 unique pages each day on average. The site belongs to the “Resources” category. Nafwa.org has a relatively good traffic rank in the city of San Francisco (#27,803).