There are 152,510 sites with a better three-month global Alexa traffic rank than Msnshell.com, and while roughly 82% of visitors to the site come from China, where it is ranked #15,015, it is also popular in Taiwan, where it is ranked #10,130. Compared with the overall internet population, it appeals more to users who browse from work; its visitors also tend to consist of childless women and college graduates between the ages of 25 and 35 who have incomes over $30,000. The fraction of visits to Msnshell.com referred by search engines is approximately 14%, and the site has been online for more than six years.