There are 119,752 sites with a better three-month global Alexa traffic rank than Mattharward.com. Visitors to the site view 1.8 unique pages each day on average. Compared with internet averages, its users are disproportionately male, and they tend to be higher-income people browsing from home who have more children and have no postgraduate education. The fraction of visits to Mattharward.com referred by search engines is approximately 17%, and we estimate that 53% of visitors to the site come from the US, where it has attained a traffic rank of 25,626.