Makinghomeaffordable.gov's three-month global Alexa traffic rank is 39,363. The time spent in a typical visit to the site is about four minutes, with 55 seconds spent on each pageview, and approximately 34% of visits to the site are bounces (one pageview only). The site has attained a traffic rank of 8,800 among users in the US, where almost all its audience is located. Compared with internet averages, Makinghomeaffordable.gov's audience tends to be over the age of 35; they are also disproportionately moderately educated women earning over $30,000 who have more children and browse from home.