Koikoikoi.com has a three-month global Alexa traffic rank of 66,062, and roughly 6% of visits to the site are referred by search engines. Compared with internet averages, it appeals more to users who are under the age of 35; its audience also tends to consist of childless, moderately educated women. The site has a relatively good traffic rank in the cities of Cincinnati (#8,530) and Milan (#10,268). While Koikoikoi.com is ranked #41,730 in the US, where roughly 29% of its visitors are located, it is also popular in Colombia, where it is ranked #13,653.