There are 453,151 sites with a better three-month global Alexa traffic rank than Kallkwik.co.uk. Visitors to the site view an average of 3.2 unique pages per day. The site can be found in the “Printing” category of internet sites. Compared with the overall internet population, Kallkwik.co.uk's audience tends to be users who browse from work; they are also disproportionately higher-income, childless men aged 25–35 and 45–55 who have postgraduate educations. Approximately 39% of visits to the site are referred by search engines.