There are 606,111 sites with a better three-month global Alexa traffic rank than Indypendent.org. Compared with internet averages, the site's users are disproportionately childless, and they are disproportionately women under the age of 35. It has a relatively good traffic rank in the city of Cape Town (#6,500). Search engines refer roughly 40% of visits to the site, and the time spent in a typical visit to Indypendent.org is about two minutes, with 90 seconds spent on each pageview.