There are 388,914 sites with a better three-month global Alexa traffic rank than Idealdiyet.com. Compared with all internet users, it appeals more to users who have postgraduate educations; its audience also tends to consist of both high- and low-income, childless women under the age of 35 who browse from work. Visitors to the site view an average of 1.6 unique pages per day, and the site has attained a traffic rank of 7,708 among users in Turkey, where roughly 79% of its audience is located. Approximately 31% of visits to Idealdiyet.com are referred by search engines.