Howcast.com is ranked #7,719 in the world according to the three-month Alexa traffic rankings, and the site is particularly popular among users in the city of New York (where it is ranked #1,169). The site can be found in the “Do-It-Yourself” category of internet sites. While about 41% of visitors to the site come from the US, where it is ranked #3,851, it is also popular in South Africa, where it is ranked #3,600. Visitors to Howcast.com spend roughly 63 seconds on each pageview and a total of four minutes on the site during each visit.