Hoeffner.de is ranked #90,283 in the world according to the three-month Alexa traffic rankings. The site's content places it in the “Möbel und Inneneinrichtung” category. The site's visitors view an average of 4.9 unique pages per day. Relative to the overall population of internet users, the site's audience tends to be users who have incomes between $30,000 and $60,000; they are also disproportionately both uneducated and highly educated, childless women between the ages of 25 and 45 who browse from work. About 23% of visits to Hoeffner.de consist of only one pageview (i.e., are bounces).