Gokartsusa.com's three-month global Alexa traffic rank is 236,900. The site has been online for at least seven years. Relative to the overall population of internet users, the site appeals more to men; its audience also tends to consist of moderately educated people browsing from home who have more children. Visitors to Gokartsusa.com view an average of 4.5 unique pages per day. The fraction of visits to the site referred by search engines is approximately 54%.