There are 224,272 sites with a better three-month global Alexa traffic rank than Gem24.pl. Relative to the overall population of internet users, the site's users are disproportionately male, and they are disproportionately people aged 25–45 and 55–65 who have more children and have postgraduate educations. Almost all visitors to the site come from Poland, where it has attained a traffic rank of 2,438. Gem24.pl's visitors view an average of 5.7 unique pages per day. Search engines refer approximately 9% of visits to it.