There are 462,427 sites with a better three-month global Alexa traffic rank than Ehic.org.uk. Compared with the overall internet population, the site's audience tends to be users who have incomes between $30,000 and $100,000; it also appeals more to both uneducated and highly educated men aged 25–55 and over 65 who browse from home and have more children. Roughly 12% of visits to this site are referred by search engines. Visitors to Ehic.org.uk spend roughly 43 seconds on each pageview and a total of five minutes on the site during each visit, and about 14% of visits to the site are bounces (one pageview only).