Caslon.com.au's three-month global Alexa traffic rank is 395,339. We estimate that 31% of visitors to it come from Australia, where it has attained a traffic rank of 18,686. The site is relatively popular among users in the city of Melbourne (where it is ranked #16,907). Compared with all internet users, Caslon.com.au appeals more to women; its audience also tends to consist of childless users earning over $60,000 who have postgraduate educations. Search engines refer about 45% of visits to the site.