There are 14,131 sites with a better three-month global Alexa traffic rank than Bloody-disgusting.com. Compared with the overall internet population, it appeals more to users who are under the age of 35; its audience also tends to consist of childless, moderately educated men browsing from home. The site's content places it in the “Horror” category. About 18% of visits to Bloody-disgusting.com are referred by search engines. This site's visitors view an average of 3.6 unique pages per day.