There are 731,019 sites with a better three-month global Alexa traffic rank than Batchconverter.com. Relative to the overall population of internet users, it appeals more to men; its audience also tends to consist of childless users aged under 35 and 55–65 who browse from work. While we estimate that 15% of visitors to the site come from the US, where it is ranked #645,704, it is also popular in the UK, where it is ranked #182,941. Batchconverter.com is relatively popular among users in the city of Madras (where it is ranked #38,336). Approximately 32% of visits to the site are referred by search engines.