Bankserv.co.za is ranked #293,243 in the world according to the three-month Alexa traffic rankings. Compared with all internet users, the site's audience tends to be users who have postgraduate educations; they are also disproportionately low-income men browsing from work who have more children. The fraction of visits to the site referred by search engines is approximately 2%. Approximately 18% of visits to it are bounces (one pageview only). Almost all Bankserv.co.za's visitors are in South Africa, where it has attained a traffic rank of 3,376.