Adam-holland.com's three-month global Alexa traffic rank is 313,229. Compared with internet averages, the site's audience tends to be users who browse from home; they are also disproportionately moderately educated men aged 25–35 and 45–55 who have incomes over $30,000. The fraction of visits to it referred by search engines is roughly 17%, and Adam-holland.com is relatively popular among users in the city of Albany-Schenectady-Troy (where it is ranked #1,552). Roughly 63% of visits to the site consist of only one pageview (i.e., are bounces).